Some years ago, as a medical rep, I had to work with my manager. After I had exhausted my list of known faces to see and with some time still left in the day, I had to get some new faces to talk to. We got to this client, whom I had always seen around but never really spoken to, introduced myself (or so I thought), and started the discussion.
Midway through the conversation, he stopped me and said, ‘You did not even introduce yourself. You can imagine the shock on my face because I thought I did. He corrected me in front of my Manager and to be honest, I was embarrassed.
As humans, one of the things we take for granted is Self-introduction. This can be said to be due to several reasons ranging from shyness, familiarity to not caring about it.
In my numerous interactions with small business owners, I have found out that a huge percentage of them have not learned the art of effectively telling people what they do. They simply assume people will see their products, like them, buy them, and live happily ever after.
There are numerous reasons why an introduction is very important, whether as a professional, a business person, or just simply on a personal level.
Effective introduction encompasses all that you and your business are about and allows your audience to make a quick decision on whether to continue to listen or not. Better still, it gives you the ultimate reason to know if you are speaking to the right person or group and the impetus to proceed.
One thing you want to ensure is you do not want to waste your own time and that of your audience. Also, you want to tell them, briefly and effectively, what you care about, what value to have to add, and why they should listen and continue to listen and even patronize you.
As we move along this week, the need to learn the art of effective self-introduction is very important. You never know who will latch on to one of the numerous things you have to offer.
See You At The Top.